Press Release: Vermont FCU – May 28, 2025
‘Best of the Best’ Award
South Burlington – Vermont Federal Credit Union is excited to announce it has been named a recipient of the 2025 Best of the Best award by MemberXP, a program of CU Solutions Group. This award celebrates credit unions that consistently deliver exceptional member service—based entirely on real feedback from members. Vermont Federal Credit Union was recognized for its excellence in its Consumer Loan Process, highlighting its dedication to making lending simple, transparent, and accessible for all Vermonters.
“This recognition means so much because it shines a light on the care and intention we pour into every step of the lending experience,” said Sarah Marshall, Vice President of Consumer Lending at Vermont Federal Credit Union. “It reflects our team’s commitment to creating a welcoming experience where members feel confident and supported in their financial decisions, whether they engage with us online or face-to-face.”
The Best of the Best distinction is awarded to credit unions that rank in the top 25% of performers across key service categories. MemberXP evaluates feedback from over 8.6 million credit union members and draws from more than 2.6 million data points, using tools like the Net Promoter Score (NPS) and Member Effort Score (MES) to measure satisfaction and ease of service.
“Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, Credit Unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year’s member experience leaders.”
This recognition reflects Vermont Federal Credit Union’s mission to be a trusted partner on every member’s financial journey—ensuring they feel heard, valued, and empowered every step of the way.
About Vermont Federal Credit Union
Vermont Federal Credit Union is a $1 billion-plus full-service, not-for-profit, cooperative financial institution that has served Vermonters for more than 70 years, with eight locations currently serving over 55,000 members. Members are part of a cooperative, meaning they share ownership in the Credit Union and elect a volunteer board of directors. Vermont Federal Credit Union provides membership to anyone who lives, works, worships, or attends school in Vermont. Vermont Federal Credit Union is committed to supporting its communities and helping Vermonters prosper, no matter where they may be on life’s journey.