Comunidad Latina Federal Credit Union creates tight-knit, future-focused community learning circle.

Article by Brock Fritz (CUNA News) – January 23, 2024

Walk through the doors of Comunidad Latina Federal Credit Union, turn the corner, find the cubicle in the back, and you’ll likely come across Azul Sanchez, president/CEO at the $9 million asset credit union in Santa Ana, Calif. Even if she’s busy, she’ll sit down with you to dig into your financial well-being—or she’ll direct you to the right employee to address your needs.

“Members just pop their heads in and say, ‘I need help,’” says Sanchez, a 20-year industry veteran who accepted her first CEO role at Comunidad Latina in 2022. “At my previous credit unions, I’d schedule time to go into the branch to understand the member and employee experience. Here, I have no choice because our branch is so small. However, I enjoy being so connected with the members and staff. Our tiny but mighty credit union has such an impact in our community.”